Giacomo Ponti: Italian food Made in Italy strongly withstands global challenges

Giacomo Ponti (President of Ponti S.p.A., Italia Del Gusto - Consorzio and Federvini) talks about one of the most crucial topics for Made in Italy: the resilience of the Italian agri-food sector in an increasingly unstable global context. Despite tariffs, geopolitical tensions and unstable markets, Italian agri-food continues to show 𝗲𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵. A result to be proud of. The United States remains the key market to defend with determination, while on tariffs Italian companies are reacting responsibly, trying not to pass costs on to consumers in order to protect demand. Even in a complex context, the direction is clear: 𝘁𝗵𝗲 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗮𝗴𝗿𝗶-𝗳𝗼𝗼𝗱 𝘀𝗲𝗰𝘁𝗼𝗿 𝗵𝗼𝗹𝗱𝘀, 𝗴𝗿𝗼𝘄𝘀 𝗮𝗻𝗱 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱.