The future of the Italian GDO

In the video, Giorgio Santambrogio, a leading figure in the panorama of large-scale retail trade (GDO), analyzes the challenges and opportunities awaiting the sector in Italy. The speech focuses on the evolution of consumption models, the growing importance of digitalisation and omnichannel, and the need for retailers to focus on sustainability, technological innovation and valorisation of Made in Italy. A contribution full of strategic ideas to understand how the Italian GDO can remain competitive in a rapidly changing economic and social scenario.