Francesca Zecca: the evolution of the Italian entrepreneur’s role in the agri-food sector.

In an increasingly competitive context, today an entrepreneur no longer needs only a good product. As Francesca Zecca, Deputy Director of Gruppo Food, argues, what is also needed is: ✔️ Vision ✔️ Managerial ability ✔️ Strategic marketing ✔️ Effective communication ✔️ The ability to adapt quickly The companies that endure over time are not the largest ones. They are the most far-sighted ones. And today, for an entrepreneur, the real challenge is not only to sell, but to build a company capable of continuously evolving.